How To Schedule Posts on Linkedin?

You can easily schedule posts on LinkedIn using the built-in scheduling option. Simply go to your LinkedIn homepage, click on “Start a post”, and write your content. Next to the Post button, you’ll see a small clock icon. click on it to open the scheduling tool. From there, select the date and time you want your post to be published, then click Schedule to confirm. Once done, LinkedIn will automatically publish your post at the chosen time without any extra effort.

Posting regularly on LinkedIn is one of the best ways to stay visible, connect with your audience, and grow your network. 

But finding time to post every day can be tough, especially when you’re juggling work, meetings, and deadlines. That’s where scheduling comes in. By planning and setting posts to go live at the right times, you can stay consistent without being glued to your screen. 

Scheduling not only saves time, it also helps you post when your audience is most active, making each update more likely to be seen, read, and engaged with.

What You Need Before Scheduling a Post?

Scheduling works best when you’re prepared. Before you set a post in the queue, make sure you have:

• A content plan or calendar – Decide what you’ll post and when. For example, Mondays could be for sharing industry insights, Wednesdays for tips, and Fridays for personal stories or company updates.

• Ready-to-use media – Have your images, videos, PDFs, or slides ready to upload. LinkedIn favors rich media, so adding visuals can boost reach.

• Polished captions – Write clear, concise text that delivers value. This could be advice, data, or a personal experience your audience can relate to.

• Hashtags and mentions – Prepare 2–5 relevant hashtags. Mention people or companies if they are directly related to your post — this can increase visibility.

• An engagement plan – Scheduling is just the start. Plan to log in when your post goes live so you can respond quickly to comments.

Also, while discussing scheduling, timing is an important factor that must be taken into account before you hit the”POST” button.

Here is a brief overview of content type and time for each day of the week.

How to Schedule Posts Using LinkedIn’s Built-in Tool?

LinkedIn introduced its built-in scheduling feature to make posting easier for busy professionals. Here’s how you can use it step-by-step:

• Start your post as usual – Click on “Start a post” from your LinkedIn homepage.

• Add your content – Type your caption, add any links, upload images or videos, and format it exactly how you want it to appear.

• Look for the clock icon – In the bottom-right corner of the post window, you’ll see a small clock symbol (next to the “Post” button). Click it.

• Choose your date and time – A pop-up will let you select when your post should go live. Pick a time when your audience is most active (LinkedIn often suggests peak times.

• Confirm your schedule – Once you’ve chosen the date and time, click “Next,” then “Schedule.

• Review or edit scheduled posts – To see your scheduled posts, go to your profile’s “Scheduled” tab in the post creation area. Here you can edit, reschedule, or delete them before they go live.

Also Read , Best Time To Post on Social Media in 2025

How to Schedule LinkedIn Posts With Third-Party Tools?

While LinkedIn’s built-in scheduler works well for simple posting, third-party tools offer extra features that can make your life easier, especially if you manage multiple accounts or post across several platforms.

Here’s why you might choose a third-party tool:

• Multi-platform scheduling – Post to LinkedIn, Facebook, Instagram, and more from one place.

• Detailed analytics – Go beyond LinkedIn’s basic insights with deeper engagement and reach reports.

• Bulk scheduling – Upload and schedule multiple posts at once, saving you hours.

• Content organization – Store, tag, and reuse evergreen content.

Example: Scheduling with SocialCanvas

• Connect your LinkedIn account.

• Add your post content, media, and hashtags.

• Pick your date and time, or choose from suggested posting times based on analytics.

• Save it to your content calendar and let the tool handle the rest.

Common Mistakes to Avoid When Scheduling Posts

Even with good intentions, scheduling can backfire if done without care. Here are mistakes to watch for:

• Forgetting to engage – The algorithm favors posts with quick interaction. Reply to comments as soon as you can.

• Overposting in a short period – Spamming your followers with too many posts in one day can reduce engagement.

• Ignoring content freshness – Avoid scheduling posts with outdated information.

• Copy-pasting for multiple platforms – LinkedIn audiences respond differently than Instagram or Twitter, so tweak your captions accordingly.

Wrapping Up

Scheduling LinkedIn posts can save you time, help you post consistently, and improve your chances of reaching more people. Whether you stick to LinkedIn’s built-in tool or try a third-party scheduler, the key is to combine planning with genuine engagement. Post when your audience is most active, track your results, and keep refining your approach.

With a little preparation and the right tools, you can keep your LinkedIn presence strong — without it taking over your day.

If you want to leverage the benefits of the premium features that a third party tool offers without breaking your budget, SocialCanvas by WebWorks Co. is your best choice.