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People post 9:16 ratio photos on Instagram mainly by uploading them to Stories and Reels, because these formats are made for full-screen vertical content. They simply take a vertical photo (1080 × 1920), open Instagram, choose Story or Reel, select the photo, and post it, no cropping needed. If they…

Social media accessibility matters because it ensures everyone, including people with disabilities, can easily access, understand, and engage with content, making platforms more inclusive, improving user experience, expanding audience reach, and strengthening brand trust and credibility. Think about the last time you scrolled through your social media feed. Did you…

The best times to post on Instagram in Australia are generally between 7–9 AM, 12–2 PM, and 6–9 PM (AEST), with the highest engagement typically on weekdays, especially Tuesday to Thursday. Posting at the “right” time in Australia is less about beating the algorithm and more about understanding how Australians…

If you’re trying to grow your business online, you’ve probably heard a lot about SEO. But today, SEO is no longer limited to Google. People are now searching inside Instagram, TikTok, YouTube, LinkedIn, even through voice assistants. That’s where Social Media SEO comes in. It helps your content show up…

Social media connects billions of people and gives brands more data than ever before. Every like, comment, or click tells a story about user behavior. But as businesses become smarter with targeting and personalization, questions around social media ethics and privacy grow louder. Where’s the line between personalized and intrusive?…

Social media automation tasks is no longer a “nice-to-have”, it’s the secret behind brands that post consistently, stay organised, and still have time to think creatively. If you’ve ever wondered how some businesses manage to show up everywhere without looking exhausted… Well, it’s not magic. It’s smart systems. But here’s…