Social Media

A Social Media Handler manages a brand’s online presence by creating, scheduling, and monitoring posts, engaging with followers, and analyzing performance to boost visibility and engagement. Social media isn’t just about posting pictures or trending hashtags. Behind every well-run brand page, there’s someone making sure posts land perfectly, audiences engage,…

Tracking performance on social media is more than just counting likes and followers. To make meaningful decisions, marketers rely on social media KPIs—measurable indicators that show how well your strategy is working. KPIs help you understand engagement, growth, and results, so you can focus on what really matters. Without tracking…

Posting regularly on social media is no longer just a nice-to-have; it’s essential for businesses that want to grow. But here comes the challenge, how do you keep up with consistent posting without draining all your time?  That’s where the debate of manual vs. automated post scheduling comes in. Some…

Social media is no longer just a fun pastime, it’s how people connect, share, and even build businesses. Naturally, many entrepreneurs, creators, and businesses ask themselves: how to create a social media app? The good news is that with the right plan and approach, it’s doable. You don’t need to…

You can save time managing social media by planning ahead and using automation tools. Create a content calendar to schedule posts with tools like social canvas. Repurpose content across platforms and use templates for quick post creation. Set fixed times for engagement instead of checking constantly, and track analytics to…

If you’ve ever received a quick, helpful response on Instagram right after sending a message, chances are it was an Instagram auto reply in action. This simple but powerful feature can do more than just acknowledge a message — it can guide a potential customer toward becoming a paying one. …

Reach is the total number of unique people who see your content, while Engagement measures how people interact with it (likes, comments, shares, clicks, etc.). If you have been posting on social platforms, you must have come across the terms reach and engagement. Many people use them interchangeably, but they…

Instagram Stories have become one of the easiest ways to connect with your audience in real time. They disappear in 24 hours, but the impact they can make on engagement is lasting.  Whether you’re a creator, business owner, or someone just starting out, trying new Instagram Stories ideas can help…

Social media has turned into a place where businesses of all sizes can connect directly with people. But for small ventures in India, the road isn’t as smooth as it seems.  Many owners face social media challenges for small businesses that stop them from fully using its benefits. From budget…