Best Time To Post on Instagram in 2025

The best time to post on Instagram is generally Tuesday to Thursday between 9 AM and 11 AM (your audience’s local time), but analyze your own Insights to find when your followers are most active for the most accurate results.

What is the Best Day and Time to Post on Instagram?

There isn’t one “perfect” time that works for everyone — but research gives a good idea of when most people are active.

Best overall Days Time

Tuesday, Wednesday, and Friday

Best Time to Post

• Morning: 8–10 AM

• Afternoon: 1–3 PM

• Evening (for Reels): 6–8 PM

Best Time to Post on Instagram on Monday

• People are getting back to routine, so engagement starts slow but picks up mid-morning. The best time to post is between 9 AM and 11 AM, or around 3 PM when people take short breaks.

Best Time to Post on Instagram on Tuesday

• This is one of the most active days on Instagram. Users are fully into their week and more likely to engage. Try posting between 8 AM and 10 AM, or around 1 PM for the best results.

Best Time to Post on Instagram on Wednesday

• Midweek posts perform really well. People scroll through Instagram during work breaks. The best time to post is between 9 AM and 11 AM, and again around 3 PM.

Best Time to Post on Instagram on Thursday

• Engagement stays strong on Thursdays. It’s a good day to post during 8 AM to 10 AM, or around 12 PM, just before lunchtime.

Best Time to Post on Instagram on Friday

• Fridays have high engagement as people start relaxing for the weekend. The best times to post are 9 AM to 11 AM, and 1 PM to 2 PM.

Best Time to Post on Instagram on Saturday

• Weekend engagement can be unpredictable, but mornings usually perform best. Try posting between 10 AM and 12 PM.

Best Time to Post on Instagram on Sunday

• Sundays are the quietest day on Instagram, but if you still want to post, aim for 9 AM to 11 AM when people check their phones after waking up.

If your audience is mostly in India, the sweet spot is usually 9 AM to 2 PM IST on weekdays — perfect for reaching people during their active hours.

Global Best Times to Post on Instagram

While the perfect time varies by audience, studies from social media analytics tools suggest these global averages for 2025.

Day of the Week	Best Time (GMT)	Best Time (IST)
Monday	11 AM – 1 PM	4:30 PM – 6:30 PM
Tuesday	10 AM – 12 PM	3:30 PM – 5:30 PM
Wednesday	1 PM – 3 PM	6:30 PM – 8:30 PM
Thursday	10 AM – 12 PM	3:30 PM – 5:30 PM
Friday	9 AM – 11 AM	2:30 PM – 4:30 PM
Saturday	11 AM – 1 PM	4:30 PM – 6:30 PM
Sunday	12 PM – 2 PM	5:30 PM – 7:30 PM

Best Posting Times on Instagram By Industry

Different industries have unique audience habits. Knowing these can help you time posts for maximum visibility and engagement.

Lifestyle & Fashion

Posts tend to perform better in the early evening (6–8 PM local time). This is when followers unwind, scroll through inspiration, and are more receptive to trends. Mid-week posts (Wednesday–Thursday) also see a bump as people start planning weekend outfits or events.

Food & Travel

Late mornings (10 AM–12 PM) and weekends are prime time. People often search for new restaurants, recipes, or trip ideas during coffee breaks or downtime. Sunday evenings also work well for travel content, as followers plan their next getaway.

Fitness & Wellness

Early mornings (6–8 AM) capture gym-goers and early risers checking fitness tips before starting the day. Late evenings (8–10 PM) are also high-engagement periods for people planning workouts or meals for the next day.

Business & Marketing

Weekday mornings (8–10 AM) catch professionals before they dive into work. Mondays and Tuesdays work best for B2B content, while Thursdays often see an uptick as professionals seek productivity and growth tips before the week ends.

Tech & Gaming

Late evenings (9–11 PM) are prime for tech and gaming audiences, especially on Fridays and weekends. This aligns with gaming sessions, tech discussions, and after-work browsing.

How to find your own Best times to post on Instagram

The best time to post is different for every account — it depends on when your followers are most active. Here’s how you can find it:

Check Instagram Insights

Go to your profile → tap “Insights” → then “Audience.”
Here, you’ll see what days and times your followers are online the most. That’s your best starting point!

Notice When You Get the Most Engagement

• Look at your past posts — which ones got more likes, comments, or saves?

• check what time and day you posted those. It’ll help you see a pattern.

Test Different Times

• Try posting at different hours (morning, afternoon, evening) for a week or two.

• Then compare which time gives you the most reach and engagement.

Think About Your Audience

• If your followers are from different countries, consider their time zones too.

For example, if you have both Indian and US followers, you might post twice a day at different times.

Stay Consistent

• Once you find what works, keep posting at those times regularly.

• Instagram rewards consistency — your audience will also get used to seeing your content around the same time.

Using Scheduling Tools to Optimize Posting Times

Manually tracking, testing, and posting can be time-consuming ,especially if you manage multiple accounts. Scheduling tools streamline the process by letting you create and queue content in advance, then automatically publish at the times you choose.

Benefits of scheduling tools:

• Consistency – Keep a regular posting rhythm without last-minute scrambling.

• Data-driven Timing – Many tools suggest optimal time slots based on your audience’s past engagement.

• Multi-platform Management – Schedule posts across Instagram, Facebook, LinkedIn, and more from one dashboard.

• Time Savings – Batch-create a week’s or month’s worth of content in one sitting.

Using a scheduling tool doesn’t replace strategy — it enhances it by ensuring your posts go live exactly when your audience is ready to engage.

Final Thoughts

The best time to post on Instagram in 2025 isn’t a single magic hour ,it’s a smart strategy with 3 factors working simultaneously: your audience’s activity, your niche’s patterns, and the algorithm’s appetite for fresh content.

By combining data-backed global insights with your own analytics, you can build a posting rhythm that consistently boosts engagement and reach. 

With smart tools like SocialCanvas handling your content scheduling, you’ll have more time to focus on what matters — creating content worth seeing.Share with intention, post with purpose, and watch your Instagram flourish.