Best Time To Post on Linkedin in 2025

The best time to post on LinkedIn is Tuesday to Thursday, between 9 AM and 12 PM, as this is when professionals are most active and engagement rates are highest.

LinkedIn is more than a networking platform, it’s where careers grow, deals are made, and professional stories are shared. But even the most insightful post can get lost if it appears when your audience isn’t looking.

Posting at the right time means your update lands at the top of feeds when people are most likely to read, react, and respond. 

This year, as LinkedIn’s user base continues to grow and habits evolve, timing has become a simple and impactful way to boost visibility.

Why Posting Time Matters on LinkedIn?

LinkedIn prioritizes posts that get early engagement. If a post receives likes, comments, and shares soon after going live, the platform is more likely to show it to others.

Because most LinkedIn users are professionals, they tend to log in during certain parts of the day—often connected to work routines. That makes timing even more important compared to more casual platforms like Instagram or TikTok.

Post too early, and your content might get buried by the time your audience logs in. Post too late, and they may have already filled their feed with other updates.

Also Read, How To Schedule Posts on Linkedin?

LinkedIn User Behavior in 2025

Recent studies show that LinkedIn usage has increased steadily, especially with the growth of remote and hybrid work. Professionals now check LinkedIn not only for networking but also for industry news, hiring updates, and thought leadership.

Common patterns include:

• Morning logins – Many professionals check LinkedIn before their workday starts or during their first coffee.

• Midday breaks – Activity peaks again around lunch hours as people take a break from tasks.

• Early evening – Some users browse LinkedIn after work before logging off for the day.

Some Interesting Research Insights

Studies from Sprout Social, Buffer, and Hootsuite in late 2024 point to consistent patterns:

General peak posting windows

• Tuesdays, Wednesdays, Thursdays

• 7:30–9:30 AM local time – catching professionals as they start the day

• 12:00–1:00 PM – lunchtime scrolling

• 5:00–6:00 PM – post-work browsing.

Mondays can be hit-or-miss as people focus on catching up with tasks. Fridays often see lighter activity, though early morning posts can still work for some industries.

Industry-Specific Best Posting Times

Industry / Audience	Best Days	Best Time Windows
Recruiters & HR	Tue–Thu	8–9 AM, 12 PM
B2B Marketers	Wed–Thu	8–10 AM, 5 PM
Small Business Owners	Tue–Wed	7:30–9 AM
Job Seekers & Personal Branding	Mon–Thu	8–9 AM, 6 PM
Educators & Non-profits	Tue–Thu	9 AM, 12 PM

These are starting points, not strict rules. The ideal time depends on where your audience is and how they interact with your content.

You should also understand how the LinkedIn Algorithm works, so you can optimize your posts for higher engagement.

How To Find Your Best Time to Post on LinkedIn?

While industry reports give a solid starting point, your personal network may behave very differently. Here’s a more detailed approach to finding the posting times that work best for you:

Track Performance Over Time

• Use LinkedIn Analytics to check impressions, clicks, comments, and shares.

• Review at least the last 20–30 posts to see patterns, rather than relying on just one or two posts.

Test Specific Time Slots

• Pick 3–4 different times of day to post over a two-week period.

• Keep the content type and quality consistent so the timing is the main variable.

• Example: post at 8 AM on Mondays, 12 PM on Wednesdays, and 5 PM on Fridays, then compare results.

Measure Early Engagement Rate

• Pay close attention to how many interactions happen in the first 60–90 minutes.

• A post that gains momentum quickly is more likely to be shown to more people.

Consider Your Audience’s Work Routine

• Executives might browse early mornings or late evenings.

• Recruiters may be more active during business hours.

• Job seekers could check LinkedIn multiple times a day.

Factor in Time Zones

• If you have an audience spread across multiple countries, choose overlapping hours (e.g., 8–9 AM Eastern also reaches mid-morning in the UK).

Repeat and Adjust

• Your best time now might change in six months due to shifts in audience habits, seasonality, or even LinkedIn’s algorithm. Keep testing regularly.

Final Takeaway

Posting on LinkedIn at the right time can significantly improve your chances of being seen, engaged with, and remembered. While research points to midweek mornings as a strong starting point, the most effective approach is to combine general guidelines with your own data.

Experiment, review your analytics, and refine your timing to match the habits of your unique audience. Consistency, relevance, and smart scheduling can turn good posts into great results.

If staying consistent on LinkedIn feels like a challenge, SocialCanvas by Webworks Co. makes it easier. 

You can plan, schedule, and organize all your posts in one place, so your content keeps flowing even on your busiest days. It’s like having a quiet assistant who never forgets your posting schedule.