Best Time To Post on Social Media in 2025

The Best time to post on social media depends on the platform. For Instagram, posting between 9–11 AM and 1–3 PM on weekdays works well. On Facebook, 9 AM–1 PM, especially on Wednesday and Thursday, gets good engagement. For Twitter, try 8–10 AM and 6–9 PM on weekdays. LinkedIn performs best 8–10 AM and 12–2 PM from Tuesday to Thursday, while Pinterest sees more activity from 8–11 PM on weekends. It’s important to check your audience’s engagement to find the most effective times for your posts.

Best time to post on social media can make a huge difference to how many people see and engage with your content. In recent times, the way people use social media, how platforms work, and time zones have all changed. Therefore, the concept of “perfect timing” is different now. 

Whether you’re posting for a personal brand, a small business, or a large company, knowing when your audience is most active can boost your reach and engagement without extra effort.

What is the Best Time to Post on Social Media?

The best time to post on social media is when your audience is most active and likely to engage with your content.

• Morning (9 AM – 11 AM) is a good time because people check their phones after waking up or while starting work.

• Evening (6 PM – 9 PM) also works well since many people scroll through social media after work or dinner.

• Midweek (Tuesday to Thursday) often sees higher engagement than weekends or Mondays.

However, the best time can be different for each platform (like Instagram, LinkedIn, or Twitter) and depends on your audience’s location, age, and habits.

Best Time to Post on Instagram in 2025

Instagram thrives on visual storytelling, and its audience is highly active during certain windows. Based on 2025 data:

• Weekdays: 11:00 AM – 1:00 PM and 7:00 PM – 9:00 PM
  
• Weekends: 10:00 AM – 12:00 PM

Example: A fashion brand could post outfit reels at 11:30 AM during weekdays, catching lunch-break scrollers.

Tips:

• Use Instagram Insights to track when your followers are online.
  
• Schedule posts for your audience’s time zone, not yours.
  
• Experiment with early-morning posts for global audiences.

Also Read, What is the Best Time to Post on Instagram

Best Time to Post on Facebook in 2025

Facebook’s algorithm still rewards posts that gather early interaction.

• Best times: Weekdays 12:00 PM – 3:00 PM, Sunday evenings around 6:00 PM.

Example: A restaurant could post lunch specials at 12:15 PM to target office-goers browsing while deciding where to eat.

Tips:

• Avoid posting too late at night when engagement is low.
  
• Test weekend posts if your audience includes families and casual users.
  
• Pair the right time with engaging visuals for better results.

Best Time to Post on LinkedIn in 2025

LinkedIn is most active during work hours, especially mid-week.

• Best times: Tuesday, Wednesday, and Thursday, between 8:00 AM – 10:00 AM and 5:00 PM – 6:00 PM.

Example: A career coach could post job interview tips on Tuesday morning, catching professionals as they start their day.

Tips:

• Avoid late Friday afternoons — engagement drops as people switch off for the weekend.
  
• Share professional insights or thought leadership content during peak hours.
  
• Use LinkedIn analytics to see when your followers interact most.

Also Read, Best Time To Post on Linkedin in 2025

Best Time To Post on X (Twitter) in 2025

TikTok audiences tend to browse during leisure hours.

• Best times: Weekdays 6:00 PM – 10:00 PM, weekends 10:00 AM – 12:00 PM.

Example: A cooking channel could post quick recipe videos at 7:30 PM, just before dinner time.

Tips:

• Short videos (15–30 seconds) work best for late-night users.
  
• Test early morning posts for international reach.
  
• Keep captions short and engaging to hook viewers fast.

Tips To Find Your Own Best Posting Time

While general timing suggestions are a great starting point, the truth is your audience is unique. The best time to post on social media for one brand might be completely different for another. That’s why it’s important to test, track, and fine-tune your schedule based on your own results.

Here’s how to do it:

1. Check Your Analytics Regularly

• Most platforms like Instagram, Facebook, LinkedIn, and Twitter (X) offer built-in insights that show when your followers are online.

• Make it a habit to check these at least once a week. Over time, you’ll start to notice patterns — maybe your audience is most active on weekday mornings, or perhaps they engage more on Sunday nights.

2. Run A/B Tests

• Take the same post (or very similar ones) and share it at different times of the day or different days of the week.

• Compare the likes, comments, shares, and reach each version gets. This is a simple way to see which time slots work best.

3. Track Engagement Trends Over a Month

• One week of testing isn’t enough. Give yourself a month to collect data so you can see how engagement changes over time.

• Keep a simple spreadsheet where you note the post time, type of content, and results. This helps you spot your “hot hours” more clearly.

4. Adjust for Seasonal Changes

• Audience behavior often shifts during holidays, festive seasons, or even weather changes.

For example, during summer vacations, people might be more active late at night, while during school terms, mornings might be better.

• Stay flexible and adapt your schedule when you notice these shifts.

5. Ask Your Audience Directly

• Use polls or questions in your Stories, posts, or email newsletters to ask when your followers prefer to see updates.

• Not only does this give you useful data, but it also creates engagement — and people love to feel their opinion matters.

Final Takeaway

The best time to post on social media in 2025 depends on your platform, audience, and content type. General timing guidelines are a great starting point, but the real results come from experimenting, tracking, and refining your posting strategy over time. Posting at the right time can give your content the boost it needs, without spending extra on ads.

If you’re tired of guessing and want a simpler way to post at the right time, Social Canvas by WebWorks Co. can help. You can plan posts for different platforms, see when your audience is most active, and let the tool handle publishing — so your content always goes live when it your audience is ready.